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By industry · Beauty

A new pillar we're building.

Beauty is a new pillar for us, built on the same foundations as our fashion work.

The rigour that makes fashion production hold up (skin and facial consistency, consistent lighting, brand control) is exactly what beauty needs. The category is new for us; the pipelines are not.

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A skincare close-up: serum applied to the face, skin and lighting held true

The same rigour, a new category.

Skin and facial consistency

The pipelines that hold a face and its features consistent across thousands of fashion frames are the same ones a beauty campaign lives or dies by.

Consistent lighting

Lighting signatures locked across a shoot, so a serum, a texture, or a complexion reads the same from hero to PDP to ad.

Your brand, enforced

The same Brand DNA that keeps fashion output on-brand keeps beauty output on-brand: the poses, the finish, the rules that make it look like you.

However you want to run it.

Start with us producing for you, run it yourself on AVA, or license the pipelines into your own stack. However you begin, the handover is gradual by design.

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Tell us what you want to build.

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