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Case study · Video
Digital-talent lookbook stills used to produce PDP video.
Global fashion brand · 2026

The studio's full videography, replaced.

E-comm videoImage to video400 videosUp to 70% cheaper
/0.1

The brief

The brand's PDP video, produced from signed-off stills on licensed digital talent. No studio, no crew.

It began as a test: video for one market. As the cost came down and turnaround sped up, requests from other markets grew four to six times, and video production has quadrupled since the start.

One challenge stayed honest throughout: some models are less comfortable on video than in stills. So a formula was defined with the brand's creative team, built around what each model does well, and now produces up to 400 videos to date at up to 70% lower cost.

By the numbers
400 videos
Produced
to date
70%
Cost reduction,
up to
4×
Video production
since launch
/0.2

How we built it

Every clip ran through the brand's own guardrails: motion, framing, and QA before anything shipped.

The output is indistinguishable from studio-produced PDP video, at a fraction of the cost and time.

The process
  1. /01Formula mapping, with the creative team
  2. /02Receive stills
  3. /03Image to video
  4. /04Format for multiple markets
The outcome
Replacing full videography with image-to-video.
Global fashion brandPDP video2026
/0.3

The output

Output · in motion
In motion.
/01
Movement, defined
Which movements suit each garment and model, agreed up front.
/02
On brand
How each video should look, locked to the brand's guidelines.
/03
Correct motion
The right movement for each product, not generic motion.
/04
Stills to video
Signed-off stills turned into video, no new shoot.

PDP video from stills, more cost-efficient and more flexible.

/0.4

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