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Localised E-Comm
Case study · Fashion
Localised e-commerce imagery on digital talent for the Japan market.
Global fashion brand · 2026

Localised e-comm for your biggest markets, from one asset pack.

Localised PDPDigital talentJapan45% of studio cost
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The brief

Localised e-commerce imagery for a major market, produced from one base shoot on digital talent. No reshoot.

A global brand wanted to cater to its second-largest market, Japan, but had the capacity to shoot only one set of models. The usual route, an entire reshoot with local casting, wasn't possible on the budget.

Working with casting experts from the target market, Leapfrog created localised digital talent and applied it to the European base shoot, delivering Japan-ready e-comm without a second shoot.

By the numbers
+4%
Conversion
uplift
45%
Of the regular
studio cost
1 shoot
Localised,
no reshoot
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How we built it

Every asset ran through the brand's own guardrails: face consistency, on-brand styling, and QA before anything shipped.

The output is indistinguishable from the brand's studio PDP, localised for the market at a fraction of the cost.

The process
  1. /01Digital talent creation
  2. /02Digital talent selection
  3. /03Model replacement
  4. /04Brand feedback
  5. /05QA/QC
  6. /06Production pipeline
The outcome
Localising a major market from one base shoot.
Global fashion brandJapan2026
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The output

Output · localised
On brand.
/01
100% on brand
Brand rules travel with every asset: styling, fit, and face consistency locked across the market.
/02
Localised talent
Localised models for the target market, generated on the brand's direction.
/03
QA before ship
AI QA/QC catches bad renders before they ship.
/04
Reusable
Every asset feeds the next generation. The brand's library compounds with every drop.

Japan-ready e-comm, from one base shoot, at a fraction of the cost.

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