Internal Sell-In
Case study · Fashion
Fortune 500 brand · 2026
A global sell-in campaign, produced with no physical sample.
In-studio e-comm imageryElevated contentE-comm video30s hero commercial
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The brief
A full internal sell-in campaign, produced end-to-end on digital talent. No shoot, no travel, no studio.
The brand needed a full sell-in kit to share the season's biggest partnership with markets and stakeholders ahead of launch. This sort of production would normally require a photoshoot, a crew, models, and a six-figure budget.
Leapfrog produced the entire campaign on digital talent: on-brand, consistent, and fast enough to hit the sell-in window.
By the numbers
300k→50k
Production cost,
per campaign
per campaign
6×
Cheaper than a
traditional shoot
traditional shoot
30 days
Concept to
market-facing
market-facing
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How we built it
Every asset ran through the brand's own guardrails: face consistency, on-brand styling, and QA before anything shipped.
The output is indistinguishable from a traditional campaign, at a fraction of the cost and time.
The process
- /01Digital talent selection
- /02Look building
- /03AI location creation
- /04Brand feedback
- /05Production pipeline
The outcome
Cutting the cost of a global sell-in campaign by 6×.
Fortune 500 brandGlobal markets2026
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The output
Output · on model
On brand.
/01
100% on brand
Brand rules travel with every asset: styling, fit, and face consistency locked across the campaign.
/02
Digital talent
Your digital talent, consistent across every market. Every look generated on the brand's direction.
/03
QA before ship
AI QA/QC catches bad renders before they ship.
/04
Reusable
Every asset feeds the next generation. The brand's library compounds with every campaign.
A full campaign, cost-efficient, produced in weeks, not months.
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